Technologies will become an integral part of customer-seller communication. For example, BevMo!
, a California-based alcohol retailer, uses voice recognition technology to help people buying whiskey by using audible feedback which limits buying options based on customer's preferences. The audible feedback narrows down the customer's options just to three based on consumer preferences which were previously named by a customer.
The other interesting model of embedding technologies in retail marketing is Digital Signage. At Displayforce, our expertise lies in the implementation of complex solutions to transform traditional in-store marketing using digital signage and making communications with buyers hyper-personalized with the help of AI.
Retail marketing in 2021: what is it like? It may be a transitioning phase with an emphasis on converging online and offline. It is expected that physical retail will set a course for a slight development in sales. In this case, marketers will have to find the right balance between virtual and non-virtual channels. Also, brands will need to adapt to the new consumer needs and learn how to satisfy them.