Yves Saint Laurent
Project description
Yves Saint Laurent needed a decisive change to remain a bold and modern brand for its customers. The company used DISPL platform to replace traditional POS materials with digital technologies. They wanted a project that would bring innovation along with creativity and elegance.
Goals
The DISPL team suggested installing a video wall in the store to customize the show schedule and divide the video canvas into zones. This project would have simultaneously increased the effectiveness of promotional materials, attracted customers, captured their attention, and harmoniously fitted into the store's atmosphere.
Work process
The DISPL team successfully met the challenge and deadline by installing video walls with the ability to:
- Divide the video canvas into zones and broadcast several advertisements at once;
- Centralized content management of all zones on one CMS;
- Set the schedule of content display at the right time and dates;
- Planning with an interactive schedule;
- Save money with a no-code editor.
Results
As a result of the project, we created a solution that emphasized the brand's innovation and fit into the store's overall atmosphere. The video wall attracted new customers, and the content increased the conversion rate of certain brands and products.
The marketing team has been able to automate, speed up and simplify many processes. Now they can focus on more creative and strategic tasks.
