If you are new to the game and don't know where to start, make sure that your prospective DS ware has basic functionality. Basic functionality lets you operate freely and without feeling limited while bringing your ideas to life.
With a perfect CMS, it is easy to create advertisement content including music, pictures, and videos, and schedule broadcasting. Ideally, it provides templates that you can tailor for your needs.
It's useful to consider the scale and load of your network: DSware should be able to cope with high-loaded networks and support any size of the network in case you will increase your presence.
The most popular device for Digital signage today is the LED display. However, you might want to use something unusual to catch engagement, so choose the DSware which supports any type of device: LED screen, video wall, customer-facing display, tablets, interactive kiosks.
With a perfect CMS, it is easy to create advertisement content including music, pictures, and videos, and schedule broadcasting. Ideally, it provides templates that you can tailor for your needs.
However, to stand out in front of multiple competitors and grab the attention of a customer, the classical set of features is not enough.
Businesses require not just the basic DSware, but an All-in-One, or a turn-key solution, if you will.
So, what does it mean?
It means, that you can offer your customers not a classic tool, but a tool having extra features to make offline marketing digitalized. Ubiquitous digitization is a trend now, and having such a service is important to stay relevant.
If you look for such a holistic solution, it should support targeted advertisement, based on the audience that sees it.
If you want to find a vendor for that type of solution, look for the following features:
If the ad campaigns are already smart enough and easy to launch, so they remind online advertisements, what else to wish for?
It is an option to really make performance marketing happen offline, with all its perks.
If your goal is to stand out and maximize your profits. Look for a solution, which allows programmatic.
At Displayforce we are proud to be the Golden partners of Intel, so we can guarantee you the smoothest performance possible.
Intel CPUs have proved to be as a reliable, stable, productive solution with fairly predictable heat dissipation and power consumption.
Learn more about Displayforce and Intel transforming Brick and Mortar stores into a media channel.
P.S. Apart from all the technical features, bear in mind how easy it is to work with a particular vendor. Customer care is essential if you are in search of a partner to make your life easier.